Seedlings by Aaron Paul Lazar

What They Say

“You do not have to explain every single drop of water contained in a rain barrel. You have to explain one drop—H2O. The reader will get it.”
—George Singleton


Aaron Paul Lazar

Aaron Paul Lazar writes to soothe his soul. A bestselling Kindle author of 22 books, including three addictive mystery series, writing books, and a new love story, Aaron enjoys the Genesee Valley countryside in upstate New York, where his characters embrace life, play with their dogs and grandkids, grow sumptuous gardens, and chase bad guys. Visit his website at http://www.lazarbooks.com and watch for his upcoming release, UNDER THE ICE. Aaron has won over 18 book awards for his novels and finds writing to be his form of "cheap therapy." Feel free to connect with him on Facebook or his website; he loves to connect with readers.


SEMI-FINALIST Kindle Book Review Awards 2015
FINALIST Readers Favorites Awards 2013
SEMI-FINALIST Kindle Book Review Awards 2013, Mystery Category
HONORABLE MENTION Eric Hoffer 2013
GRAND PRIZE * FINALIST 2013 EPIC Book Awards  * FINALIST 2012 FOREWORD BOOK OF THE YEAR AWARDS * Finalist DaVinci Eye Cover Award 2013 * WINNER 2011 EPIC Book Awards, BEST Paranormal * FINALIST 2011 FOREWORD BOOK AWARDS * WINNER 2011 Eric Hoffer BEST Book, COMMERCIAL FICTION *Carolyn Howard-Johnson's Top 10 Reads for 2012 * 2X FINALIST Global eBook Awards 2011 * Preditors & Editors Readers Choice Award – 2nd place 2011* Carolyn Howard-Johnson’s Top 10 Books of 2012 * Winner of Carolyn Howard-Johnson’s 9th Annual Noble (Not Nobel!) Prize for Literature 2011 * Finalist Allbooks Editor’s Choice Awards 2011 * Preditors&Editors Top 10 Finalist  * Yolanda Renée's Top Ten Books 2008MYSHELF Top Ten Reads 2008  * Writer’s Digest Top 101 Website Award 2009-2012

Contact Aaron at aaron(dot)lazar(at)yahoo.com.

 

Books by multi-award winning, Kindle bestselling author, Aaron Lazar:

LEGARDE MYSTERIES

LeGarde Mysteries

DOUBLE FORTÉ (print, eBook, audio book)
UPSTAGED (print, eBook, audio book)  
MAZURKA (print, eBook, audio book)
FIRESONG (print, eBook, audio book)
TREMOLO: CRY OF THE LOON (print, eBook, audio book)
DON’T LET THE WIND CATCH YOU (print, eBook, audio book)
THE LIARS’ GALLERY (print, eBook, audio book)
SPIRIT ME AWAY (print, eBook, audio book)
UNDER THE ICE: COUNTERPOINT (coming soon 2015)
LADY BLUES: forget-me-not (print, eBook, audio book)
VOODOO SUMMER ( print, eBook, audio book)

GREEN MARBLE MYSTERIES

Green Marble Mysteries

The Disappearance of Billy Moore (formerly Healey's Cave) (print, eBook, audio book)
TERROR COMES KNOCKING (print, eBook, audio book)
FOR KEEPS (print, eBook, audio book)

TALL PINES MYSTERIES

Tall Pines Mysteries Series

FOR THE BIRDS (print, eBook, audio book)
ESSENTIALLY YOURS (print, eBook, audio book)
SANCTUARY (print, eBook, audio book)
BETRAYAL (print, eBook, audio book)

PAINES CREEK BEACH SERIES

Paines Creek Beach Series

THE SEACREST (print, eBook, and audio book)
THE SEACROFT (print, eBook, audio book)
THE SEADOG (print, eBook, audio book)

 

 

Seedlings
by Aaron Paul Lazar, author of the LeGarde Mystery Series.

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Illustration © 2006 GinELF

October 2018

"Freebies – clever marketing or foolish folly?" Copyright © 2017 Aaron Paul Lazar. All rights reserved.
Excerpt from Write Like the Wind volume 3 by Aaron Paul Lazar. Re-printed by permission of the author.

Write Like the Wind volume 2 by Aaron Paul Lazar

Freebies – clever marketing or foolish folly?

Freebies – clever marketing or foolish folly?

I’ll never forget the article I read on giveaways written by a successful author who’d climbed his way to the top with sheer sweat and brains. Well, to be honest, I can’t remember his name, but I’ll never forget his advice. He recommended that every author give away lots of books to spread the word. Of course, this is if you haven’t already landed a publisher with deep pockets who’s promoting the heck out of your work.

Some folks recoil with horror when they hear this. “After all I’ve gone through to GET here? After all that agony of rejection after rejection? After finally getting into a good publishing house? After the years I’ve spent perfecting this book? And the years I waited for it to come to print? And ESPECIALLY since I only make a ridiculously tiny profit on each book? You want me to give them away? Doesn’t that invalidate the whole thing?”

No. It doesn’t. It helps grow your readership.

I’ve given away many hundreds of books over the past years. From friends who helped with the books, to the gals in the dentists office, to friends’ grandmothers who had no money but loved mysteries, to the English teacher I met in Monroe Muffler who taught grammar for twenty years…you get the picture. I give many away on impulse and quite a few more with careful planning. I’ve also given away hundreds of eBooks on Facebook events. More about that later.

The author who wrote the aforementioned article encouraged authors to buy at least 350 copies and strategically give them all away.

He suggested donating a book to every single person in your life who likes to read. And to those who don’t, or who have spouses who do. To doctor’s offices, to the local fire department, to hospitals, friends of friends… you name it.

Of course, we’re talking big bucks here. Three hundred copies of a typical $17.00 trade paperback could cost an author almost three grand, if he gets a good discount from his publisher. Three thousand dollars. That’s more than many small press authors make on one release.

I never got to the point where I followed this fellow’s advice to that extent, but I still impulsively give my print, eBooks, and audiobooks away all the time. The way he explained it, and the way I figure it, nobody ever bought a book by an author they don’t know, or that wasn’t written up with glowing of accolades in major publications. So let them read your stuff, fall for it, and maybe they’ll buy your other books, too.

I ran across another blog this week that touted the same principles, but using eBooks instead of print books. Much less outlay was required by the author and publisher, and a great deal of savvy marketing was involved in the whole process. You can read this brilliant article by J.A. Konrath by googling him.

As luck would have it, I’ve recently seen a few examples of how this works.

When I was hired into my new firm in June, I wanted my coworkers to know me. To really know me. And you can’t do that unless you read my books. I’m not just the friendly guy who loves his family, smiles a lot, is willing to help at the drop of a hat, who sometimes might even seem a little too nice. There’s the real me, the guy who writes all the time, who loves nature to the extreme, who harbors fears, who’s been through hell and back, more than once.

In order to do this, I signed over a copy of Double Forté to a colleague and to my boss and his wife. Then, I brought one copy of each of the rest of my books into the office and set them on a shelf, plus sent a duplicate set to Germany to our R&D team, for the members who read English fiction. “Help yourself,” I said. “These are for you and your friends.”

I was thrilled when Bill brought home the books for his elderly mother, who reads several books a week. She loved the first one. Said she devoured the second. And so on. Within a week and a half, she’d read them all. The other day, she told her son she wanted her own copies of each of them—she’s already bought two sets of books, one to keep and one to giveaway. Neat, huh?

I never expect anything back when I give away books. To be honest, I love sharing what’s inside me with these people. Maybe it’s a latent case of needing to feel loved and validated. But a tiny part of me hopes that maybe someday, the mother of the brother of the gal who works at the dentist’s office might know the son of the Hollywood producer who hears about and then reads my stuff; then realizes the potential he holds in his hands for a blockbuster movie series.

Okay, so we can all dream. Right?

I’ve also experienced amazing results giving away free eBooks through email lists like BookBub. This year, it has been a “break through” year for me, and I’ve seen incredible results. The premise is, give away the first book in your series on a group of good promo sites, and watch the rest of the series sell like mad.

Next time you grow pale and shudder at the idea of giving away your books, think again. Or rather, if you have some on hand, don’t think. Just do it. You never know what will come of it. And if nothing tangible comes your way, at least you had the joy of sharing with another human being.

Aaron Paul Lazar
www.lazarbooks.com


Write Like the Wind cover artwork

WRITING ADVICE: 

WRITE LIKE THE WIND, volumes 1, 2, 3  (audio books)

Aaron Paul Lazar writes to soothe his soul. An award-winning, bestselling Kindle author of three addictive mystery series, thrillers, love stories, and writing guides, Aaron enjoys the Genesee Valley countryside in upstate New York, where his characters embrace life, play with their dogs and grandkids, grow sumptuous gardens, and chase bad guys. Visit his website at http://www.lazarbooks.com and watch for his upcoming releases, UNDER THE ICE (2015) and DEVIL’S CREEK (2015). Aaron has won over 18 book awards for his novels and finds writing to be his form of "cheap therapy." Feel free to connect with him on Facebook or his website; he loves to connect with readers!

 

 

Bittersweet Hollow series by Aaron Paul Lazar

BITTERSWEET HOLLOW Romantic Suspense Series

DEVIL’S LAKE (print, eBook, and audio book)
DEVIL’S CREEK (print, eBook, and audio book)
DEVILS SPRING (print, eBook, and audio book)

"Loved this book! DEVIL'S LAKE is a riveting read, and It could have been ripped from today's headlines." Joan Hall Hovey, Canada's best selling, award-winning Mistress of Suspense.
- 2015 Finalist Readers Favorites Awards
- 2015 Semi-finalist Kindle Book Review Awards