Starfire - November 2016
by Dr. Mary O'Gara, a writer and spiritual life coach from New Mexico.
Illustration © 2007 A.M. Scott
November 2016 - Finding the Elusive Small Business Chart
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Finding the Elusive Small Business Chart
The timing for birth and event charts is usually easy to find. With a baby’s birth, we want the timing of the baby’s first breath. For an event such as a wedding, we may skip over the start of the ceremony, setting the wedding chart for the moment the couple exchanged vows. Presidential inaugural? Timed by the incoming president’s vows; legally, he was already president after midnight (preserving the authority in case of crisis), but the new president’s real authority begins with the vow.
There are exceptions, but even the exceptions follow the general guideline that we set a chart for the moment of no return. Something of consequence happened (whether a vow or a terrorist attack) and the moment of the event is the moment of the crisis.
Small businesses are different because they ordinarily arise from our personal passions and interests. Exceptions are hard to find; even an inherited business grew out of the founder’s passions and interests.
If a business has been incorporated, making it an artificial person, the incorporation date and time become the new birth chart for the business. (Even an LLC is a corporation and becomes the new chart time for a professional business.)
One rule of thumb is to use the timing of the first legal consequence, and the first income for a new business is the most common time used for a small business. If you purchase a franchise, you’ll also want to set up a chart for the moment the purchase becomes final; the purchase itself has consequences. If you purchase real estate, the moment at which ownership transfers in your state is the moment for timing.
Sometimes two or three possible times arise. Astrologers work with all of them, gradually eliminating the charts that don’t hold up to the rigors of progressions, transits and predictions.
When gifts grow and develop as personal pursuits for months or years before they grow into a business, the question of timing becomes more difficult to answer. Does my writing career today really stem from a small prize I won for writing 25 words about why I liked my Jantzen swimsuit (the one that faded the first time I wore it in the local chlorinated swimming pool) or from my first day on the job at a local newspaper? For that matter, does my career as a psychic consultant begin the first time I used my gifts on a job or when I started my apprenticeship or the first time I charged a client for a reading? Oh, and do the barters made before my first cash payment count?
Most of us shake our heads and use our personal birth charts to track our careers. What we’re actually tracking (whether we know it or not) is the career as it impacts our personal and spiritual growth. But sometimes we just want to track the business itself.
There are ways to create times for a business. Each has specific limitations, but if you pick the correct event, you get accurate and useful information.
I’m preparing a new blog, and I purchased a domain name for the blog. I used PayPal, and I immediately went to my PayPal account and recorded the time (to the second) when the payment was approved. I have a valid chart for anything I choose to do with that domain name, but it doesn’t provide data about any other work.
If you contract for work, the time of the agreement will give you a chart for that specific job or business relationship, but not for your other work. You can, however, use the agreement chart as a transit chart to understand that contracted work’s impact on your overall life. (You might want to know, for example, how easily you will be able to get paid.)
I’ve done charts for the time a client actually begins work on a book. It’s a chart that needs to be monitored carefully (with transits when events occur) because some of us start working on a book or story years before we put words on paper. Still, there’s an intention in writing the first words of a new book that provides a viable chart for the progress of the work.
In the long run, intention matters. If all else fails, make your best guess about the time you firmly and clearly committed to do something. Use that timing as a temporary chart, and let your astrologer help you adjust or rectify the timing as further events arise.
Or take your best guess to an astrologer along with a list of other events related to the business. Years after the business opened, ongoing events will help her find the time it actually began.
The art of astrology is in finding the timing for a chart as much as in interpreting the chart. Mercury should, of course, be direct when the artistry is applied.
Mary O’Gara, Ph.D., D.D.